But as I thought more about that, I realised that I had similar challenges when I started in the industry after ditching a corporate career - only mine was in reverse!! Try breaking into the music business as a mature-age muso and let me tell you the 'breaks' were nowhere to be found! It was a case of "do-it-yourself-or-die!"
Very early, I learned to avoid agents like the plague after crossing paths - with rather a few - unscrupulous agents. But I did have the advantage of a unique set of business skills which helped a lot.
I've now come full circle and have decided to exit the commercial gig scene. Instead, focusing on composing, writing, recording, and videos. {Not that I'm averse to the odd intimate concert/house concerts or fundraisers} But for anyone trying to break into the industry and build a lasting and enjoyable career, I'd like to share a couple of tips that might be of use;
- carve your own niche trying to emulate other performers, or attempting to follow a so-called 'industry' formula is not going to satisfy you in the long run. When you distinguish yourself from the 'pack', you'll begin to develop your own following - those fans who love what you do and how you do it because you are uniquely you. Look after them, and they'll continue to support you in many different ways
- make your music for love not money if you genuinely love what you're doing the money will follow. Sure, you may not become a global star with a billion bucks! But you can make a living, support yourself, family, have a nice lifestyle ...lots of muso's do. You may not have heard of them - they're not global superstars!! - but they're around, doing what they love, without selling their soul and carrying a heavy stress burden.
